Augmented Reality

When the world we see combines with the world of information

Augmented reality is the technology which promises to blend the physical and digital realms like never before. It works by superimposing information like images, text and sound onto live video of the world around us. Augmented reality is being used today in retail to enhance shopping experiences and in medicine to train students in working with the human body. These are just two of the many uses the technology is now being put to.

Innovative future

Yet augmented reality is in its infancy. The benefits it delivers today are just a drop in the ocean compared to the incredible innovations it is predicted to make possible in the coming years. With the help of augmented reality, we’ll soon be able to do things like have the social media profiles of people around us appear before our eyes, even as we engage those people in conversation.

Augment your strategy

The list of industries which could be transformed by augmented reality is practically limitless. The areas where we’re likely to see the biggest changes initially include architecture, logistics, entertainment and education. But companies from all sectors are likely to find a use case for the technology that will radically alter their existing business practices. Not only that, but the enterprises brave enough to dive into augmented reality today are sure to stay ahead of their competitors for some time to come.

Explore the Augmented Reality

Meet the technologists and entrepreneurs experimenting with the most innovative use cases of the technology. Learn about the ways augmented reality can disrupt existing markets and how you can capitalize on this growing trend.