Adidas strives to be the leading sports brand in the world an ambitious yet realistic goal. One major lever to achieve this is the brand broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion. It allows adidas to address multiple consumer needs, tackle market opportunities from various angles as well as be less affected by one-dimensional market risks. This product portfolio as well as adidas commitment to excel in all relevant segments differentiates the brand from competitors and ensures solid market growth, while staying true to the brand values. Currently, the brand focuses on five global priorities: Football, Running, Training, Basketball and Originals.
General Information
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Website
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Ownership Status
Publicly Held
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Financing Status
Corporate Backed or Acquired
Adidas News and Updates
Saudi football legend Sami Al-Jaber joins Adidas as brand ambassador
Sweetwater helps Arwa Al-Banawi in collaboration with adidas to gain global recognition
Pat Mahomes’ adidas ZX 2K Boost 2.0 Features Hypnotic Lines On Its Midsole
Bella Hadid Goes Sporty in Track Pants and Sports Bra with Black Sneakers While Out in NYC
Jeremy Scott x adidas Forum Low Wings Money GX6393 Release Date - SBD
adidas x 007 Collection Celebrates Launch of No Time to Die
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Headquarters
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HQ Address Line 1Adi-Dassler-Strasse 1
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HQ CityHerzogenaurach
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HQ State/ProvinceBayern
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HQ Post Code97014
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HQ CountryGermany
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