Provider of an online discussion platform intended to let people add color to content. The company's online discussion platform provides a comment system and hosted a service, enabling publishers and bloggers to increase engagement, build and understand audiences and earn revenue.
Generating Revenue
Acquired/Merged (Operating Subsidiary)
Private Equity-Backed
The company was acquired by Zeta Global via its financial sponsor FS Investment Solutions, GCP Capital Partners, GPI Capital, GSO Capital Partners, Staley Capital Management and The Blackstone Group through a $90 million LBO on December 5, 2017. The acquisition would allow Zeta to provide personalized real-time marketing at scale on the open web.
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