Provider of business intelligence platform designed to help retailers and brands track consumer behavior. The company's business intelligence platform provides real-time, actionable shopper and consumer insights through dashboards & analytic reports, enabling brands and retailers to better target their customers.
Generating Revenue
Acquired/Merged
Private Equity-Backed
The company was acquired by Market Track, via its financial sponsor Vista Equity Partners, through an LBO for an undisclosed amount on June 29, 2017. The combined business, Numerator, will enrich clients' understanding of what influences consumers at every step of their purchase journey.
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