Provider of an interactive analytics platform for programmatic marketing. The company's offering include real-time analysis for the digital advertising space and focuses on enabling users to drive business performance through access to real-time information as well as enabling SSL-encrypted transfers and self-service permissioning for data.
Generating Revenue
Acquired/Merged (Operating Subsidiary)
Formerly VC-backed
The company was acquired by Snap (NYSE:SNAP) for an undisclosed amount on November 3, 2017. The move by Snap to acquire the startup is notable as it may provide the public company more sturdy advertising technology infrastructure, which ad buyers on Snapchat have wanted for some time.
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