Provider of cloud-based data management platform. The company provides a database management tool for capturing, protecting, connecting and monitoring data signatures across multiple devices, sources and formats for consumers, advertisers and Web publishers.
Generating Revenue
Acquired/Merged (Operating Subsidiary)
Formerly VC-backed
The company was acquired by Salesforce.com (NYSE:CRM) for $700 million on December 15, 2016. Salesforce.com will pay $340 million in cash and $360 million in the form of shares. The purpose of acquisition is to continue to make its marketing cloud smarter by extending its audience segmentation and targeting capabilities.
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