Tapjoy Status
The company raised an estimated $30 million of Series E venture funding from ORIX Ventures, Interwest Partners and other undisclosed investors on February 1, 2016, putting the company's pre-money valuation at $247.54 million.
Provider of technology platform for social media marketplace. The company's platform helps the publishers to monetize their social applications, online merchants to generate leads and increase conversions and advertisers to reach their target consumers. Its marketing automation and monetization platform for mobile applications uses data science, user segmentation and predictive analytics to drive engagement and optimize revenue.
Generating Revenue
Privately Held (backing)
Venture Capital-Backed
It's time to spotlight another one of our fantastic team members! In this installment of Team Tapjoy Time, VP of Data Science & Engineering Nick Reffitt shares insights on the evolution of data science and what his typical projects look like. https://t.co/vqYXgUrVAw https://t.co/E5ERmXlHeZ
When Frito-Lay wanted to challenge holiday snack perceptions, the leading snack and chip brand turned to Tapjoy once again. The Interactive End Card mobile ad garnered 4.8 million video views, as well as media coverage and widespread positive sentiment. https://t.co/uaIB9KQXwK
Check out Tapjoy's own research informing @Adweek's analysis of Gen Z ecommerce habits! "Thanks to the changing habits of consuming and engaging with ads, a new type of consumer has emerged: The G-Shopper." https://t.co/4rwdUyWKn4
The latest Game On blog is here! This month, VP of Product Dom Bracher breaks down tiered currency exchange rates and how they improve offerwall revenue. https://t.co/Z0YNPvCWhk
The company raised an estimated $30 million of Series E venture funding from ORIX Ventures, Interwest Partners and other undisclosed investors on February 1, 2016, putting the company's pre-money valuation at $247.54 million.
It's time to spotlight another one of our fantastic team members! In this installment of Team Tapjoy Time, VP of Data Science & Engineering Nick Reffitt shares insights on the evolution of data science and what his typical projects look like. https://t.co/vqYXgUrVAw https://t.co/E5ERmXlHeZ
When Frito-Lay wanted to challenge holiday snack perceptions, the leading snack and chip brand turned to Tapjoy once again. The Interactive End Card mobile ad garnered 4.8 million video views, as well as media coverage and widespread positive sentiment. https://t.co/uaIB9KQXwK
Check out Tapjoy's own research informing @Adweek's analysis of Gen Z ecommerce habits! "Thanks to the changing habits of consuming and engaging with ads, a new type of consumer has emerged: The G-Shopper." https://t.co/4rwdUyWKn4
The latest Game On blog is here! This month, VP of Product Dom Bracher breaks down tiered currency exchange rates and how they improve offerwall revenue. https://t.co/Z0YNPvCWhk
Tapjoy will be among the sponsors at the Brand Innovators Marketing Leadership Summit at Cannes next month! From June 20-23, catch some of the biggest innovators in marketing in a series of panels and fireside chats. Register now: https://t.co/5j71ELdoll
Only 1 in 4 advertisers know a DSP when they see one — despite the crucial role they play in online advertising. Learn more about this vital AdTech. https://t.co/6cENiUCXoB
When preparing to implement mobile attribution solution, advertisers and publishers need to agree on an attribution model that will fuel actionable analysis and clearly illustrate resulting revenue. Find out the details on Tapjoy's blog! https://t.co/CF2G6YSacl
In CPA advertising, marketers only pay if and when their ads result in an action taken by a prospective customer. But what kind of actions are the most valuable to marketers? Find out more from Tapjoy's blog! https://t.co/ciku2sDdQg
What’s “negative fencing”? It’s a powerful consumer feedback model made possible by mobile devices. To learn more about this topic – and the entire world of mobile market research – read our latest article: https://t.co/Jr2M3HapxS
How did Tapjoy Cost Per Action ads help sustainable footwear brand Thousand Fell drive record Q4 revenue? Findout in our latest Customer Success Story video! https://t.co/k1jXXSBdt4
Market research is an invaluable step for understanding how your app will succeed in today’s market. Read our blog for key developer techniques and strategies. https://t.co/pZWSv1JPYi
Rewarded ads have become more like gameplay! Almost 80% of mobile users complete rewarded ads weekly, and 45% would stop playing a title if the Offerwall was removed. Download our report to learn more about how users are engaging with rewarded ads: https://t.co/qw5LrfPV6h
Offerwalls generate 2x more ARPDUV than monetizing with rewarded video alone. How can developers capitalize on this opportunity? https://t.co/atumbMebeQ
Looking to stretch your advertising budget further and increase ROAS? (Who isn't?) The Growth Marketer's Guide to CPA Advertising covers the fundamentals of the cost per action model, best practices, and why it's the best-kept secret in mobile advertising. https://t.co/cn9PJErVNs
ICYMI: Our latest Modern Mobile Gamer® report is all about the changing mobile ecosystem. How do mobile gamers feel about games and monetization compared to five years ago, or even one year ago? You'll have to download the free report to find out! https://t.co/em6by78iGr https://t.co/HzZYU7Dkpo
What's Multi-Reward CPE, you ask? According to Bagelcode, it's a way to build IAP revenue into your UA strategy. Check out the case study to learn how they grew IAPs by 3.25X with Multi-Reward. https://t.co/uwjcdLI5MP
Most visits will take between 1.5 and 2 hours. The agenda for a specific visit depends on your group, its interests and objectives as well as on the host company. A visit may include a company or industry specific presentation, a discussion around a specific product or service, partnership opportunities, a demo, a meeting of the premises, etc.
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