Developer of attribution marketing platform intended to help marketers to reach their target audience. The company's platform helps businesses to leverage the power of first-party and empirical data to identify and engage with consumers in the identity layer through machine learning, improving the consumer experience, resulting in more interactions and positive experiences between businesses and their customers.
Generating Revenue
Acquired/Merged (Operating Subsidiary)
Corporate Backed or Acquired
The company was acquired by Semcasting for an undisclosed amount on August 23, 2017. The acquisition is a natural extension of the acquirer's core strategy of delivering deep insight through data to marketers in key markets such as automotive, health care, finance, politics and retail.
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